Press
For more information on Six Packs for Soldiers, please contact us at info@sixpacksforsoldiers.com.
FOR IMMEDIATE RELEASE
Contacts:
John Hlinko: John.Hlinko AT grassroots.com, 202-741-3798
Bill McIntyre: Bill.McIntyre AT grassroots.com, 202-741-3719
Grassroots Enterprise launches "Six Packs for Soldiers," a "Beer-Partisan" effort to salute our troops
(WASHINGTON, D.C., February 8, 2007) Grassroots Enterprise, a communications firm that specializes in using the Internet to build movements for causes, products, and companies, today announced the launch of a new, “beer-partisan” campaign to thank our troops. Headquartered at www.SixPacksForSoldiers.com, the new campaign asks citizens across the nation to upload a “virtual toast” for the troops – with a promise to deliver a real beer to a real soldier for each one.
Six Packs for Soldiers is led by a bipartisan team, including John Hlinko and Bill McIntyre, colleagues at Grassroots Enterprise. Hlinko, a Democrat, formerly helped lead MoveOn.org in its early days, and was the founder of DraftWesleyClark.com. McIntyre, a Republican, was the chief national spokesman for the National Rifle Association.
“We are grateful Republicans, Democrats, and Independents joined in a simple mission – we want to salute our soldiers – and we invite you to do so as well,” said McIntyre.
“When you raise a toast to our troops you are providing a well-deserved honor that complements the other important things being done to help our troops,” said Hlinko.
To offer a “virtual toast,” site visitors are asked to simply upload a photo of themselves toasting the troops with a beer or non-alcoholic alternative. For every “virtual toast” received, one real beer will be delivered to one real soldier.
The effort will last until July 4th. For now, the plan is to deliver it to returning soldiers. But the team is researching to see whether it would be possible to have a “beer-lift” overseas.
“We've got our differences, that's true,” said Hlinko. “But for just a moment, we are putting them aside, joining together, and sending a frothy, refreshing thank you to our fighting men and women.”
Please visit SixPacksForSoldiers.com today, upload a virtual toast, and send a thank you to our troops.
About Grassroots Enterprise
Grassroots Enterprise is a communications firm that specializes in merging cutting edge online technology with high-impact communications strategies to help build grassroots support for causes, products, and companies. The firm’s programs help clients shape public opinion, identify and mobilize evangelists, and build and strengthen relationships with key stakeholder groups, including customers, employees, members, volunteers, and shareholders.
Our clients include a diverse mix of Fortune 500 corporations, trade associations and non-profit organizations. Working closely with their executive leadership and senior communications and government relations personnel, we implement groundbreaking programs that deliver substantial results with a tangible, measurable return on investment. For more information, please visit www.Grassroots.com
